By focusing their training on uplifting early users into coaches, demand grew steadily, and AgilePlace proved to be very popular with the initial base. Kevin and Paul continued to let growth be driven organically, and as the business started to see demonstrations, hear word-of-mouth, and see more teams sharing successful experiences, demand exploded. The benefits evidenced by the pilot and LeanKit’s ability to visualize work across teams were all that was needed to push massive Agile growth.